People are searching for your services and products. We’re here to ensure that your brand is the one they find wherever they’re searching, however they’re searching.
Search marketing allows your brand to make an appearance at the exact moment when someone is actively searching for a product or service you offer.
Our team will create and manage the sponsored advertisements that appear on search engines result pages. By understanding the various keywords and phrases your audience uses to search for your offerings, and analyzing which of those keyword combinations have a higher likelihood of resulting in a conversion (whether that conversion be a sale, demonstration of intent, lead generation, etc.) we are able to effectively target your audience while maximizing your budget. Because these ads are paid for on a PPC (pay-per-click) basis, the better we understand, target, and speak to your audience, the more conversions you’ll be able to ensure.
We continuously test, monitor, analyze and optimize ads to ensure that bids are being adjusted and allocated appropriately, that we’re aware of shifts in the bidding environment, and that we’re capitalizing on the trends, habits, and other outside changes that will boost your brand.